Branded. Why Identity matters, and how to get one.

We all know and instantly recognize famous brands. But what is the psychology behind their memorability? How can the science and art of logo design be applied to my own personal work streams, business or brand? In the next edition of Design Bites, we will interactively explore a design process for brand creation.

"It is easier to act your way into a new way of thinking than to think your way into a new way of acting" - Jerry Sternin.

If design-thinking is all the rage, why are your skills not getting any better? Has your ability to brainstorm improved? Are you now sketching your ideas, rather than writing them? We sum up the current situation as: too much process, too little craft.
 
Our stance is: design should be learned skills-first. As you get better at applying your skills and reflect on your experience, you will naturally develop a better understanding of the process as well. Think design-doing instead of design-thinking.
 
Now, we know just how overwhelming it can be to decide where to start. That's why we created Design Bites. Each session of d.bites take one skill and teaches it with rigor. See examples from real projects, try it out a minimum of three times and learn from others in a fun lighthearted way.
 
As you get better at one skill, you will find yourself getting better at other skills, too. Learning how to interview better will dramatically improve your understanding of your product, and your validation skills, too! Like any good gym instructor, we will push you to do more reps as we push the envelope on design-doing skills ourselves.
 
You do not need any previous knowledge of design-thinking to join this series. Just a healthy curiosity on design-thinking and a willingness to be nudged to action. We will not be covering the design process but will refer to it. If this is your first time, we suggest taking a look at a short video here to understand the design process.

New: We have a Facebook page to stay in touch and keep the conversation going in between meetups. Join us now!

Please register on Eventbrite.
 
Join us at 1:00 pm on FMM: First Monday of every Month as we take on one design skill each time with friendly titles like: How to Map An Experience, How to Pick Colors Well, How to Get People to Open Up, How to Open the Flow of Ideas and much more. Group size is limited to 20, so hurry!