Join us with Kelly O’Connell and Shelley Iocona on Wednesday, March 9 at 12:00pm (PST)
Developing a business model may feel like a daunting and low priority task but data shows that startups/new ventures with a well-constructed model are better positioned for growth at a lower churn rate than market competitors without a model.
During Introduction to Business Models, we start by laying the groundwork to establish what a business model is, how it’s different from a business plan, and demystify the confusion around the business model canvas.
Whether you’re an entrepreneur seeking to start a new business, or an intrapreneur helping your company create, deliver, and capture market value, you’ll participate in live exercises to create a desirable, feasible, and viable business model and walk away with a standardized set of shared terms, definitions, and examples that you can use and apply. Join us for an exciting conversation with industry experts: Kelly O’Connell and Shelley Iocona.
Kelly O'Connell - Executive VP, ON ITS AXIS
Kelly O’Connell is an Innovation Strategist, Venture Capitalist & Social Impact Advocate. She is the Executive Vice President of award-winning Innovation Consulting Firm, ON ITS AXIS, and the Managing Director of Impact VC firm 360 Venture Collective.
With an early professional background in Mergers & Acquisitions & Global Professional Services Consulting, Kelly currently serves clients through expertise in change agility, diversity and inclusion initiatives, growth strategy, and employee engagement.
She is an Advisory Board Member for the University of California, Riverside’s Design Thinking Program, and for the Simmons University AAEB. Kelly currently serves as an advisor & board member to several early-stage impact startups and as a mentor to university students studying STEAM and Entrepreneurship. She is an active member of The National Society of Leadership and Success and is the founder of GuideStar Platinum rated 501(c)3 nonprofit, Start Giving Local.
Shelley Iocona - Founder + Principal, ON ITS AXIS
Shelley Iocona is an entrepreneur, innovation strategist, and executive advisor with expertise in product strategy, product management, design thinking, business optimization, and solution design having spent her early professional career working with engineering teams to build products at some of the best technology companies and dreamed up innovation consulting firm ON ITS AXIS while leading product teams at Yahoo.
Today ON ITS AXIS helps organizations assess and optimize innovation talent, empower intrapreneurship, and deliver products to the market that create massive impact through market research, customer insights, business modeling, prototyping, and go-to-market.
Shelley serves as an investor and advisor to early-stage startups in health tech, prop tech, fintech, and workforce tech and is passionate about funding and accelerating underrepresented founders as an emerging fund manager with 360 Venture Collective.
She provides ongoing mentorship to product professionals and students seeking guidance in the STEAM professions and is an advocate for women and LGBTQ+ individuals to thrive in tech. Shelley earned a sociology degree from the University of California, Santa Barbara, and an executive MBA from Quantic School of Business and Technology.
About Business Bites:
An original webinar series brought to you by HanaHaus in close collaboration with ON ITS AXIS. Enjoy 1-hour livestream episodes featuring renowned thought leaders and notable speakers from various industries. Join us for thoughtful conversations every month where our guests share insights on innovation, leadership, business development, and other relevant topics!
About ON ITS AXIS:
ON ITS AXIS is an award-winning innovation consultancy helping enterprises accelerate faster and at scale. Since 2009 we've partnered with some of the brightest, most forward-thinking companies to spark change, enhance agility, and optimize growth. Over the years we've had the honor to work with companies like Samsung, Google, Amazon, Yahoo, IBM, and BICS. Together, we’ve created business models, taken products from concept to commercialization, and created cultures of excellence.