Join us for Virtual Design Bites - Designing with and for Artificial Intelligence on Thursday, September 22 at 12:00pm (PDT)
Rapid advances in Artificial Intelligence (AI) and machine learning are transforming the world in many ways. For the product designer or design strategy practitioner this megatrend manifests itself in 2 orthogonal dimensions:
• AI as a product design material – AI enables solutions that are smarter, faster and can answer questions well beyond human capability alone, but you must deploy them effectively and responsibly to be successful.
• AI designing the product for you – AI generation of competent oil paintings and music based solely on a set of input requirements has been repeatedly demonstrated in the past decade. Emerging AIs can design entire digital user experiences, code them, and deploy to the cloud with one button click.
While AI automation can provide huge benefit in both megatrend dimensions, it carries spectacular risk when deployed within life & death systems such as autonomous vehicles and medical products. Concurrently, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
In this guest lecture, Prof. Rosenberg will describe several case studies related to his work within both AI megatrends dimensions.
Daniel Rosenburg - Professor of HCI at San Jose State University
Daniel Rosenberg is the 2019 recipient of the ACM SigCHI Lifetime Practice Award for his combination of technical and leadership contributions to the HCI field over the past 40+ years.
After many decades as an executive in the software industry, he transitioned to his current role as a UX consultant and adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation, is the co-leader of the Future of Design Education project Design Methods Working Group and was the “Business of UX” Forum editor in ACM Interactions magazine for 5 years.
Dan’s recent UX design consulting involves both the use AI to create smart medical products as well as to automate the UX design process itself thereby transforming it into a generative co-creation process between the AI and human designers.
To learn more about Dan, his books, other publications and many keynote presentations or just to contact him visit https://rCDOUX.com
Daniel Watters - UX Design Manager at SAP
Dan Watters is a UX Design Lead at SAP, Palo Alto. He currently leads UX designers and researchers across teams and lines of business to achieve design-led and human-centered results. Over the past decade, Dan has been at the forefront of UX Design at SAP, innovating in areas such as Design Thinking, Innovation, Mobile Apps, Data-driven Dashboards, and the SAP Fiori design system, concepts and patterns, receiving several patents for the display of relevant data in card-based user interfaces.
About Design Bites:
"It is easier to act your way into a new way of thinking than to think your way into a new way of acting" - Jerry Sternin.
If design-thinking is all the rage, why are your skills not getting any better? Has your ability to brainstorm improved? Are you now sketching your ideas, rather than writing them? We sum up the current situation as: too much process, too little craft.
Our stance is: design should be learned skills-first. As you get better at applying your skills and reflect on your experience, you will naturally develop a better understanding of the process as well. Think design-doing instead of design-thinking.
Now, we know just how overwhelming it can be to decide where to start. That's why we created Design Bites. Each session of d.bites takes one skill and teaches it with rigor. See examples from real projects, try it out a minimum of three times and learn from others in a fun, lighthearted way.
As you get better at one skill, you will find yourself getting better at other skills, too. Learning how to interview better will dramatically improve your understanding of your product, and your validation skills, too! Like any good gym instructor, we will push you to do more reps as we push the envelope on design-doing skills ourselves.
You do not need any previous knowledge of design-thinking to join this series. While we will be referring to the design process, all that is needed is a healthy curiosity and willingness to be nudged to action.