Join us for Business Bites - Pricing 101 | A Behind the Scenes Discussion About Product Pricing
If you’ve ever struggled to price a new product you’re not alone. Estimating demand and predicting factors impacting what customers are willing to pay requires more than just guesswork. The strategy to effectively pricing products involves balancing the constraints of customers, competitors, and of course cost.
In this month's Business Bites we’ll look at the pros and cons of various pricing strategies and hear from industry experts Shelley Iocona, JJ Rorrie, and Babis Makrynikolas on how their views of pricing products have changed and what they wish they knew when they started out.
Babis Makrynikolas - VP Product and Pricing | Blueground
Babis Makrynikolas is currently the VP of Product Management and Pricing for Blueground, a VC-funded startup in the prop-tech space offering fully furnished properties in 15 markets. He has 10+ years of experience in product and pricing roles including six years at Amazon with the e-commerce marketplace, Prime Now, and Amazon Web Services (AWS). Babis holds an MBA from UCLA Anderson and a BSc in Finance from the University of Piraeus, Greece.
JJ Rorie - Vice President | Sequent Learning Networks Director
JJ Rorie is a thought leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. She is Vice President at Sequent Learning Networks where she works with clients such as FedEx, Kaiser Permanente, Otis Elevator, Verizon, ThermoFisher, RBC, and many others. She has held various product leadership roles in the financial services, telecommunications, and healthcare industries for companies such as First Data, T-Mobile, and American Hospital Association. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy.
Shelley Iocona - Founder + Principal | ON ITS AXIS
Shelley Iocona is the founder of ON ITS AXIS, an award-winning innovation consulting firm connecting experts, evolving industries, and delivering results through an outcome-driven product and people® framework. When serving as principal, she advises clients on product strategy, product management, design thinking, business optimization, and solution design. Shelley also serves as an advisor to startups in healthcare technology, property tech, fintech, disruptive HR, and social good. She provides ongoing mentorship to product professionals and students seeking guidance in the STEAM professions. Earlier in her career, she held leadership roles at companies such as Outcast Media (now Verifone Media), Yahoo, Connexity/Shopzilla/Bizrate, DIRECTV, and led product strategy and lean product development for early-stage startups.
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About Business Bites:
An original webinar series brought to you by HanaHaus in close collaboration with ON ITS AXIS. Enjoy 1-hour livestream episodes featuring renowned thought leaders and notable speakers from various industries. Join us for thoughtful conversations every month where our guests share insights on innovation, leadership, business development, and other relevant topics!
About ON ITS AXIS:
ON ITS AXIS is an award-winning innovation consultancy helping enterprises accelerate faster and at scale. Since 2009 we've partnered with some of the brightest, most forward-thinking companies to spark change, enhance agility, and optimize growth. Over the years we've had the honor to work with companies like Samsung, Google, Amazon, Yahoo, IBM, and BICS. Together, we’ve created business models, taken products from concept to commercialization, and created cultures of excellence.
About HanaHaus:
HanaHaus is a community workspace that combines the best aspects of café and coworking culture and cultivates a dynamic atmosphere for innovation. The concept of HanaHaus is rooted in the philosophy that great ideas spring from anywhere, and more often when people come together. HanaHaus brings people together and offers a space where they can connect, explore new ideas, and bring them to life.