Join us for Virtual Business Bites - Accelerate Anything | How Great Organizations Optimize Their Build-Measure-Learn Feedback Loop on Wednesday, June 14th at 3:00pm (PST}, 6:00PM (EST)
When companies adopt Voice of Customer (VoC) programs we think “that has to be good” but research has shown that many customers who report average or above average satisfaction levels in surveys and focus groups end up severing ties shortly thereafter. If positive outcomes don’t come through, the most well-intentioned companies will soon retire their efforts.
While these programs can be beneficial, a more holistic approach is ideal. Companies who consistently deliver value to their customers are thinking about VoC and CX, the customer experience. They invest in research, run experiments, and engage in customer discovery practices. They synthesize data and develop insights so the next thing they create has meaning and value for new and existing customer benefit.
In this session of Business Bites, we hear from a panel of experts who deeply understand what it takes to create successful build-measure-learning loops and optimize them for customer success. We’ll learn how validated learning leads to insights for optimization and how to apply this to the customer feedback loop.
About Business Bites:
An original webinar series brought to you by HanaHaus in close collaboration with ON ITS AXIS. Enjoy 1-hour livestream episodes featuring renowned thought leaders and notable speakers from various industries. Join us for thoughtful conversations every month where our guests share insights on innovation, leadership, business development, and other relevant topics!
About ON ITS AXIS:
ON ITS AXIS is an award-winning innovation consultancy helping enterprises accelerate faster and at scale. Since 2009 we've partnered with some of the brightest, most forward-thinking companies to spark change, enhance agility, and optimize growth. Over the years we've had the honor to work with companies like Samsung, Google, Amazon, Yahoo, IBM, and BICS. Together, we’ve created business models, taken products from concept to commercialization, and created cultures of excellence.